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Tokenmaxxing: Everything you didn't want to know | Zapier · Zapier Blog
<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8" data-next-head=""/><title data-next-head="">Tokenmaxxing: Everything you didn't want to know | Zapier</title><meta name="viewport" content="width=device-width, initial-scale=1.0" data-next-head=""/><meta name="description" content="Here's what you need to know about tokenmaxxing, why companies are pivoting away from it, and how to set AI usage goals that actually work for you (and not just against your town's electrical grid)." data-next-head=""/><link rel="canonical" href="https://zapier.com/blog/tokenmaxxing/" data-next-head=""/><meta property="og:title" content="Tokenmaxxing: Everything you didn't want to know | Zapier" data-next-head=""/><meta property="og:description" content="Here's what you need to know about tokenmaxxing, why companies are pivoting away from it, and how to set AI usage goals that actually work for you (and not just against your town's electrical grid)." data-next-head=""/><meta property="og:image" content="https://images.ctfassets.net/lzny33ho1g45/5RP612yyhLnW36nnewrVye/126f5187d63a1dc72802e9c64766aabb/Hero__App_tips__-icon-.png" data-next-head=""/><meta property="og:url" content="" data-next-head=""/><meta name="twitter:card" content="summary_large_image" data-next-head=""/><meta name="twitter:site" content="@zapier" data-next-head=""/><link rel="alternate" type="text/markdown" href="https://zapier.com/blog/tokenmaxxing.md" data-next-head=""/><script type="application/ld+json" data-next-head="">[{"@context":"https://schema.org","@type":"Article","headline":"The perils of tokenmaxxing: How to govern AI spend without sacrificing speed","image":["https://images.ctfassets.net/lzny33ho1g45/5RP612yyhLnW36nnewrVye/126f5187d63a1dc72802e9c64766aabb/Hero__App_tips__-icon-.png"],"dateModified":"June 30, 2026","datePublished":"June 30, 2026","author":{"@type":"Person","name":"Nicole Replogle","url":"https://zapier.com/blog/author/nicole-replogle"},"description":"Here's what you need to know about tokenmaxxing, why companies are pivoting away from it, and how to set AI usage goals that actually work for you (and not just against your town's electrical grid).","articleSection":"grow-your-business","mainEntityOfPage":"https://zapier.com/blog/tokenmaxxing","publisher":{"@context":"https://schema.org","@type":"Organization","name":"Zapier","legalName":"Zapier Inc","url":"https://zapier.com","logo":"https://cdn.zapier.com/zapier/images/favicon.ico","foundingDate":"2011","founders":[{"@type":"Person","name":"Bryan Helmig"},{"@type":"Person","name":"Wade Foster"},{"@type":"Person","name":"Mike Knoop"}],"address":{"@type":"PostalAddress","streetAddress":"548 Market St. #62411","addressLocality":"San Francisco","addressRegion":"CA","postalCode":"94104","addressCountry":"USA"},"contactPoint":{"@type":"ContactPoint","contactType":"customer support","url":"https://zapier.com/help/"},"sameAs":["https://www.facebook.com/ZapierApp","https://www.linkedin.com/company/zapier/","https://twitter.com/zapier","https://www.youtube.com/user/ZapierApp/videos"]},"name":"The perils of tokenmaxxing: How to govern AI spend without sacrificing speed"},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Business growth","item":"https://zapier.com/blog/categories/grow-your-business"},{"@type":"ListItem","position":2,"name":"Business tips","item":"https://zapier.com/blog/categories/business-tips"}]}]</script><link rel="preconnect" href="https://cdn.cookielaw.org"/><link rel="dns-prefetch" href="https://cdn.cookielaw.org"/><link rel="preconnect" href="https://www.googletagmanager.com"/><link rel="dns-prefetch" href="https://www.googletagmanager.com"/><link rel="preconnect" href="https://cdn.optimizely.com"/><link rel="dns-prefetch" href="https://cdn.optimizely.com"/><link href="https://fonts.googleapis.com" rel="preconnect"/><link href="https://fonts.googleapis.com" rel="dns-prefetch"/><link href="https://fonts.gstatic.com" rel="preconnect"/><link href="https://fonts.gstatic.com" rel="dns-prefetch"/><link href="https://images.ctfassets.net" rel="preconnect"/><link href="https://images.ctfassets.net" rel="dns-prefetch"/><link href="https://cdn.zapier-staging.com" rel="preconnect"/><link href="https://cdn.zapier-staging.com/" rel="dns-prefetch"/><link href="https://cdn.zapier.com" rel="preconnect"/><link href="https://cdn.zapier.com" rel="dns-prefetch"/><link href="https://fonts.googleapis.com/css2?family=Open+Sans:wght@400;600;800&display=swap" rel="stylesheet"/><link rel="alternate" type="application/rss+xml" title="The Zapier Blog" href="https://zapier.com/blog/feeds/latest/"/><link rel="icon" type="image/x-icon" href="https://cdn.zapier.com/zapier/images/favicon.ico"/><style data-emotion="css-global sot0na">[data-zds]:where(
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fill="currentColor"></path></svg></div><div><div class="zapier-marketing-ui-label-Iiy5LukD"><span>Canvas</span></div><div class="zapier-marketing-ui-description-ipC-YY1n">Plan and map your workflows with AI</div></div></a></li><li class="zapier-marketing-ui-listItem-jzioxyIH"><a class="zapier-marketing-ui-link-tZW84X3Y" href="/agents" aria-label="Agents"><div class="zapier-marketing-ui-icon-nIoZ27AL zapier-marketing-ui-background-2y81HVI9" data-color="brand"><svg width="20" height="20" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" class="zapier-zinnia-icons__icon__8f1EW1A1" style="--color:inherit;--size:20px" data-name="navCentral" data-testid="zinnia-icons--navCentral" size="20" color="inherit" name="navCentral" data-block="false" data-pointer-events="true" data-animate-fill="false"><path d="M3 3H7.5V7.5H3V3Z" fill="currentColor"></path><path d="M16.5001 3H21.0001V7.5H16.5004V16.4999H7.50044L7.5 7.5H16.5004L16.5001 3Z" fill="currentColor"></path><path d="M21.0001 16.5001L16.5004 16.4999L16.5001 21.0001H21.0001V16.5001Z" fill="currentColor"></path><path d="M3 16.5001L7.50044 16.4999L7.5 21.0001H3V16.5001Z" fill="currentColor"></path></svg></div><div><div class="zapier-marketing-ui-label-Iiy5LukD"><span>Agents</span></div><div class="zapier-marketing-ui-description-ipC-YY1n">Create your own AI assistants for any task</div></div></a></li><li class="zapier-marketing-ui-listItem-jzioxyIH"><a class="zapier-marketing-ui-link-tZW84X3Y" href="/ai/chatbot" aria-label="Chatbots"><div class="zapier-marketing-ui-icon-nIoZ27AL zapier-marketing-ui-background-2y81HVI9" data-color="brand"><svg width="20" height="20" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" class="zapier-zinnia-icons__icon__8f1EW1A1" style="--color:inherit;--size:20px" data-name="navAIChatbot" data-testid="zinnia-icons--navAIChatbot" size="20" color="inherit" name="navAIChatbot" data-block="false" data-pointer-events="true" data-animate-fill="false"><path d="M6.99999 2H2V6.99999H6.99999V2Z" fill="currentColor"></path><path d="M21.9997 12H2.00049V17H21.9997V12Z" fill="currentColor"></path><path d="M21.9997 12L7 12L6.99999 6.99999L12 7V2H22L21.9997 12Z" fill="currentColor"></path><path d="M6.99951 22V17H11.9995L6.99951 22Z" fill="currentColor"></path></svg></div><div><div class="zapier-marketing-ui-label-Iiy5LukD"><span>Chatbots</span></div><div class="zapier-marketing-ui-description-ipC-YY1n">Answer customer questions with AI chatbots</div></div></a></li></ul></div><div><div class="zapier-marketing-ui-heading-4pPNwms7">Capabilities</div><ul class="zapier-marketing-ui-flexCol--uYe-TrG zapier-marketing-ui-gap3-V4emMhCu" aria-label="Capabilities"><li class="zapier-marketing-ui-listItem-jzioxyIH"><a class="zapier-marketing-ui-link-tZW84X3Y" href="/apps" aria-label="App integrations"><div><div class="zapier-marketing-ui-label-Iiy5LukD"><span>App integrations</span></div><div class="zapier-marketing-ui-description-ipC-YY1n">Explore 9,000+ app connections</div></div></a></li><li class="zapier-marketing-ui-listItem-jzioxyIH"><a class="zapier-marketing-ui-link-tZW84X3Y" href="/ai" aria-label="AI automation 🪄"><div><div class="zapier-marketing-ui-label-Iiy5LukD"><span>AI automation 🪄</span></div><div class="zapier-marketing-ui-description-ipC-YY1n">Cutting-edge AI to upgrade your workflows</div></div></a></li><li class="zapier-marketing-ui-listItem-jzioxyIH"><a class="zapier-marketing-ui-link-tZW84X3Y" href="/security-compliance" aria-label="Security"><div><div class="zapier-marketing-ui-label-Iiy5LukD"><span>Security</span></div><div class="zapier-marketing-ui-description-ipC-YY1n">Enterprise-grade security</div></div></a></li></ul></div></div></div><div class="zapier-marketing-ui-shortcuts-CrEsP22B"><ul class="zapier-marketing-ui-flex-3DCW-0eq zapier-marketing-ui-gap8-S9UNRtTd"><li><a class="zapier-marketing-ui-shortcut-l-MEr2e6" href="/templates"><svg 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2.56L6.58984 6.59Z" fill="currentColor"></path></svg><span>Explore templates</span></a></li><li><a class="zapier-marketing-ui-shortcut-l-MEr2e6" href="/automations"><svg width="14" height="14" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" class="zapier-zinnia-icons__icon__8f1EW1A1" style="--color:inherit;--size:14px" data-name="navBriefcase" data-testid="zinnia-icons--navBriefcase" size="14" color="inherit" name="navBriefcase" data-block="false" data-pointer-events="true" data-animate-fill="false"><path d="M22 6H17.47L14.95 3H9.05L6.53 6H2V8H20V14H13V12H11V14H4V10H2V21H22V6ZM9.14 6L9.98 5H14.01L14.85 6H9.14ZM20 19H4V16H11V17H13V16H20V19Z" fill="currentColor"></path></svg><span>Explore use cases</span></a></li><li><a class="zapier-marketing-ui-shortcut-l-MEr2e6" href="/early-access"><svg width="14" height="14" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" class="zapier-zinnia-icons__icon__8f1EW1A1" style="--color:inherit;--size:14px" data-name="miscBoltAlt" data-testid="zinnia-icons--miscBoltAlt" size="14" color="inherit" name="miscBoltAlt" data-block="false" data-pointer-events="true" data-animate-fill="false"><path d="M11 12H7.74996L13 5.75V12H16.25L11 18.25V16H8.99996V23.75L20.54 10H15V0.25L3.45996 14H11V12Z" fill="currentColor"></path></svg><span>Join Zapier Early Access</span></a></li></ul></div></div><aside class="zapier-marketing-ui-aside-VvyBlyEo zapier-marketing-ui-bgNeutral200-UgqS-GCW"><div><div class="zapier-marketing-ui-heading-4pPNwms7">What's new</div><ul class="zapier-marketing-ui-flexCol--uYe-TrG zapier-marketing-ui-gap3-V4emMhCu" aria-label="What's new"><li class="zapier-marketing-ui-listItem-jzioxyIH"><a class="zapier-marketing-ui-link-tZW84X3Y" href="/mcp" aria-label="Zapier MCP"><div class="zapier-marketing-ui-icon-nIoZ27AL" data-color="neutral900"><svg width="20" height="20" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" class="zapier-zinnia-icons__icon__8f1EW1A1" style="--color:inherit;--size:20px" data-name="miscMCP" data-testid="zinnia-icons--miscMCP" size="20" color="inherit" name="miscMCP" data-block="false" data-pointer-events="true" data-animate-fill="false"><path d="M11.2083 2.89482C12.5746 1.66158 14.6841 1.70328 16.0008 3.01865L16.1239 3.14783C16.8392 3.9385 17.1256 4.9777 16.9845 5.9683C18.0315 5.81917 19.1333 6.1472 19.939 6.95182L19.9809 6.9928C21.2975 8.30807 21.3382 10.4146 20.104 11.7794L19.98 11.9095L12.8581 19.0239C12.7679 19.1143 12.7679 19.2613 12.8581 19.3517L14.3207 20.8128L14.368 20.8662C14.5908 21.1393 14.5753 21.5417 14.3207 21.7963C14.0658 22.0506 13.6621 22.067 13.3888 21.8444L13.3361 21.7963L11.8736 20.3353C11.2397 19.7018 11.2398 18.6748 11.8736 18.0413L18.9955 10.926L19.139 10.7674C19.7636 10.0026 19.7637 8.89875 19.139 8.13399L18.9964 7.97542L18.9553 7.93444L18.7966 7.7919C18.031 7.16816 16.926 7.16814 16.1605 7.7919L16.0008 7.93444L10.0535 13.8765C9.7816 14.1475 9.3406 14.1479 9.06892 13.8765C8.7973 13.6051 8.7976 13.1646 9.06892 12.893L15.0163 6.95182L15.1599 6.79324C15.7842 6.02848 15.7843 4.92454 15.1599 4.15985L15.0163 4.00128C14.2518 3.23786 13.0425 3.19061 12.2223 3.85874L12.0636 4.00128L4.18815 11.8685C3.91628 12.1396 3.47531 12.1399 3.20361 11.8685C2.93204 11.5971 2.93222 11.1565 3.20361 10.885L11.079 3.01865L11.2083 2.89482Z" fill="currentColor"></path><path d="M13.1007 4.93668C13.374 4.71424 13.777 4.73051 14.0317 4.98479C14.3035 5.25635 14.3035 5.69679 14.0317 5.9683L8.20745 11.7865C7.39226 12.6011 7.39201 13.9224 8.20745 14.7371L8.36619 14.8796C9.18629 15.5479 10.3965 15.5005 11.1611 14.7371L16.9854 8.91795C17.2572 8.64664 17.6981 8.6466 17.9699 8.91795C18.2415 9.18945 18.2415 9.62994 17.9699 9.90146L12.1456 15.7197C10.8289 17.0348 8.7193 17.0764 7.35312 15.8435L7.22381 15.7197C5.86472 14.3619 5.86472 12.1607 7.22381 10.803L13.0481 4.98479L13.1007 4.93668Z" fill="currentColor"></path></svg></div><div><div class="zapier-marketing-ui-label-Iiy5LukD"><span>Zapier MCP</span></div><div class="zapier-marketing-ui-description-ipC-YY1n">Add Zapier to your AI chat</div></div></a></li><li class="zapier-marketing-ui-listItem-jzioxyIH"><a class="zapier-marketing-ui-link-tZW84X3Y" href="/sdk" aria-label="Zapier SDK"><div class="zapier-marketing-ui-icon-nIoZ27AL" data-color="neutral900"><svg width="20" height="20" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" class="zapier-zinnia-icons__icon__8f1EW1A1" style="--color:inherit;--size:20px" data-name="arrowCode" data-testid="zinnia-icons--arrowCode" size="20" color="inherit" name="arrowCode" data-block="false" data-pointer-events="true" data-animate-fill="false"><path d="M17.27 6H14.66L19.66 12L14.66 18H17.27L22.27 12L17.27 6ZM6.72998 6L1.72998 12L6.72998 18H9.34003L4.34003 12L9.34003 6H6.72998Z" fill="currentColor"></path></svg></div><div><div class="zapier-marketing-ui-label-Iiy5LukD"><span>Zapier SDK</span><div class="zapier-marketing-ui-badge-ZbEBU6cF zapier-marketing-ui-small-uNSmFjTJ">Beta</div></div><div class="zapier-marketing-ui-description-ipC-YY1n">Install Zapier to your AI coding agent</div></div></a></li><li class="zapier-marketing-ui-listItem-jzioxyIH"><a class="zapier-marketing-ui-link-tZW84X3Y" href="/functions" aria-label="Functions"><div class="zapier-marketing-ui-icon-nIoZ27AL" data-color="neutral900"><svg width="20" height="20" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" class="zapier-zinnia-icons__icon__8f1EW1A1" style="--color:inherit;--size:20px" data-name="navFunctions" data-testid="zinnia-icons--navFunctions" size="20" color="inherit" name="navFunctions" data-block="false" data-pointer-events="true" data-animate-fill="false"><path d="M6.57167 12L11.1167 16.545L7.58167 20.0817L2 14.5V9.5L9.5 2H14.5L15.535 3.035L6.57167 12Z" fill="currentColor"></path><path d="M12.8832 7.45504L16.4198 3.92004L21.9998 9.50004V14.5L14.4998 22H9.49984L8.46484 20.965L17.4282 12L12.8832 7.45504Z" fill="currentColor"></path></svg></div><div><div class="zapier-marketing-ui-label-Iiy5LukD"><span>Functions</span><div class="zapier-marketing-ui-badge-ZbEBU6cF zapier-marketing-ui-small-uNSmFjTJ">Beta</div></div><div class="zapier-marketing-ui-description-ipC-YY1n">Code your workflows in a web IDE</div></div></a></li><li class="zapier-marketing-ui-listItem-jzioxyIH"><a class="zapier-marketing-ui-link-tZW84X3Y" href="/l/leadrouter" aria-label="Lead Router"><div class="zapier-marketing-ui-icon-nIoZ27AL" data-color="neutral900"><svg width="20" height="20" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" class="zapier-zinnia-icons__icon__8f1EW1A1" style="--color:inherit;--size:20px" data-name="navLeadRouter" data-testid="zinnia-icons--navLeadRouter" size="20" color="inherit" name="navLeadRouter" data-block="false" data-pointer-events="true" data-animate-fill="false"><path d="M6 15L6 21H4L4 13L11 13V10.874C9.27477 10.43 8 8.86384 8 7C8 4.79086 9.79086 3 12 3C14.2091 3 16 4.79086 16 7C16 8.86384 14.7252 10.43 13 10.874V13H20V15H6ZM14 7C14 5.89543 13.1046 5 12 5C10.8954 5 10 5.89543 10 7C10 8.10457 10.8954 9 12 9C13.1046 9 14 8.10457 14 7ZM11 21L11 17H13V21H11ZM18 21V17H20V21H18Z" fill="currentColor"></path></svg></div><div><div class="zapier-marketing-ui-label-Iiy5LukD"><span>Lead Router</span><div class="zapier-marketing-ui-badge-ZbEBU6cF zapier-marketing-ui-small-uNSmFjTJ">Beta</div></div><div class="zapier-marketing-ui-description-ipC-YY1n">Turn complex lead routing into one simple step</div></div></a></li></ul></div></aside></div></div></div></li><li><div><button class="zapier-marketing-ui-button-18BedXz4 zapier-marketing-ui-trigger-okSsn37g zapier-marketing-ui-subtle-qwuszJf0 zapier-marketing-ui-xsmall-QS3d-CHx" aria-expanded="false" aria-controls=":Rmla6:"><span>Solutions</span><span class="zapier-marketing-ui-indicator-exH77-0s zapier-marketing-ui-flex-3DCW-0eq"><svg width="16" height="16" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" class="zapier-zinnia-icons__icon__8f1EW1A1" style="--color:inherit;--size:16px" data-name="arrowSmallDown" data-testid="zinnia-icons--arrowSmallDown" size="16" color="inherit" name="arrowSmallDown" data-block="false" data-pointer-events="true" data-animate-fill="false"><path d="M12 17.2999L19 11.4399V8.81995L12 14.6999L5 8.81995V11.4399L12 17.2999Z" fill="currentColor"></path></svg></span></button><div id=":Rmla6:" class="zapier-marketing-ui-submenu-zJV4-9TI zapier-marketing-ui-hidden-oVqyi1RA"><div class="zapier-marketing-ui-submenu-oUbXNN3p zapier-marketing-ui-bgNeutral100-KdxIGCuw"><div class="zapier-marketing-ui-main-vxBk-VgL"><div class="zapier-marketing-ui-mainContent-js1Y-WZF"><div class="zapier-marketing-ui-header-DYM-wyEK"><div class="zapier-marketing-ui-heading-cXVYTGb3">Solutions</div><p class="zapier-marketing-ui-bodySM-xItt0jSf zapier-marketing-ui-textNeutral800-QzG938TQ">How Zapier can help you automate your work across teams</p></div><div class="zapier-marketing-ui-groups-RCJUem-1"><div><div class="zapier-marketing-ui-heading-4pPNwms7">By team</div><ul class="zapier-marketing-ui-flexCol--uYe-TrG zapier-marketing-ui-gap3-V4emMhCu" aria-label="By team"><li class="zapier-marketing-ui-listItem-jzioxyIH"><a class="zapier-marketing-ui-link-tZW84X3Y" href="/solutions/revops" aria-label="RevOps"><div class="zapier-marketing-ui-icon-nIoZ27AL zapier-marketing-ui-background-2y81HVI9" data-color="plum"><svg width="20" height="20" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" class="zapier-zinnia-icons__icon__8f1EW1A1" style="--color:inherit;--size:20px" data-name="miscWalletFill" data-testid="zinnia-icons--miscWalletFill" size="20" color="inherit" name="miscWalletFill" data-block="false" data-pointer-events="true" data-animate-fill="false"><path d="M20 4V2H2V19C2 20.65 3.35 22 5 22H22V6H5C4.46 6 4 5.57 4 5V4H20ZM16 11.75C17.24 11.75 18.25 12.76 18.25 14C18.25 15.24 17.24 16.25 16 16.25C14.76 16.25 13.75 15.24 13.75 14C13.75 12.76 14.76 11.75 16 11.75Z" fill="currentColor"></path></svg></div><div><div class="zapier-marketing-ui-label-Iiy5LukD"><span>RevOps</span></div><div class="zapier-marketing-ui-description-ipC-YY1n">Drive revenue through automation</div></div></a></li><li class="zapier-marketing-ui-listItem-jzioxyIH"><a class="zapier-marketing-ui-link-tZW84X3Y" href="/solutions/marketing" aria-label="Marketing"><div class="zapier-marketing-ui-icon-nIoZ27AL zapier-marketing-ui-background-2y81HVI9" data-color="plum"><svg width="20" height="20" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" class="zapier-zinnia-icons__icon__8f1EW1A1" style="--color:inherit;--size:20px" data-name="miscColorFill" data-testid="zinnia-icons--miscColorFill" size="20" color="inherit" name="miscColorFill" data-block="false" data-pointer-events="true" data-animate-fill="false"><path d="M22 12C22 9.27999 20.92 6.72999 18.97 4.82999C17.02 2.92999 14.44 1.91999 11.72 1.99999C6.51002 2.14999 2.15002 6.50999 2.00002 11.72C1.92002 14.45 2.93002 17.02 4.83002 18.98C6.73002 20.92 9.28002 22 12 22H13V18C13 16.9 13.9 16 15 16H22V12ZM8.78002 15.29C8.34002 15.99 7.42002 16.21 6.72002 15.78C6.02002 15.34 5.80002 14.42 6.23002 13.72C6.67002 13.02 7.59002 12.8 8.29002 13.23C8.99002 13.66 9.21002 14.58 8.78002 15.29ZM7.46002 11C6.63002 10.98 5.98002 10.28 6.00002 9.45999C6.02002 8.62999 6.72002 7.97999 7.54002 7.99999C8.37002 8.01999 9.02002 8.71999 9.00002 9.53999C8.98002 10.37 8.28002 11.02 7.46002 11ZM12.71 8.31999C11.98 8.70999 11.07 8.43999 10.68 7.70999C10.29 6.97999 10.56 6.06999 11.29 5.67999C12.02 5.28999 12.93 5.55999 13.32 6.28999C13.71 7.01999 13.44 7.92999 12.71 8.31999ZM17.53 10.29C17.09 10.99 16.17 11.21 15.47 10.78C14.77 10.34 14.55 9.41999 14.98 8.71999C15.42 8.01999 16.34 7.79999 17.04 8.22999C17.74 8.65999 17.96 9.57999 17.53 10.29Z" fill="currentColor"></path></svg></div><div><div class="zapier-marketing-ui-label-Iiy5LukD"><span>Marketing</span></div><div class="zapier-marketing-ui-description-ipC-YY1n">Multiply campaign effectiveness and ROI</div></div></a></li><li class="zapier-marketing-ui-listItem-jzioxyIH"><a class="zapier-marketing-ui-link-tZW84X3Y" href="/solutions/it" aria-label="IT"><div class="zapier-marketing-ui-icon-nIoZ27AL zapier-marketing-ui-background-2y81HVI9" data-color="plum"><svg width="20" height="20" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" class="zapier-zinnia-icons__icon__8f1EW1A1" style="--color:inherit;--size:20px" data-name="navCogFill" data-testid="zinnia-icons--navCogFill" size="20" color="inherit" name="navCogFill" data-block="false" data-pointer-events="true" data-animate-fill="false"><path d="M19.9 8.90001C19.12 8.45001 18.64 7.62001 18.64 6.72001L18.65 4.30001L15.35 2.40001L13.26 3.62001C12.48 4.07001 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xmlns="http://www.w3.org/2000/svg" aria-hidden="true" class="zapier-zinnia-icons__icon__8f1EW1A1" style="--color:inherit;--size:20px" data-name="personSettings" data-testid="zinnia-icons--personSettings" size="20" color="inherit" name="personSettings" data-block="false" data-pointer-events="true" data-animate-fill="false"><path d="M8.26246 9.75C8.26246 10.4917 8.48239 11.2167 8.89445 11.8334C9.30651 12.4501 9.89218 12.9307 10.5774 13.2146C11.2626 13.4984 12.0166 13.5726 12.7441 13.4279C13.4715 13.2833 14.1397 12.9261 14.6641 12.4017C15.1886 11.8772 15.5457 11.209 15.6904 10.4816C15.8351 9.75415 15.7608 9.00016 15.477 8.31494C15.1932 7.62972 14.7125 7.04404 14.0958 6.63199C13.4792 6.21993 12.7541 6 12.0125 6C11.0179 6 10.0641 6.39508 9.36081 7.09834C8.65755 7.8016 8.26246 8.75544 8.26246 9.75ZM13.7625 9.75C13.7625 10.0961 13.6598 10.4345 13.4675 10.7222C13.2752 11.01 13.0019 11.2343 12.6822 11.3668C12.3624 11.4992 12.0105 11.5339 11.6711 11.4664C11.3316 11.3988 11.0198 11.2322 10.775 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8.59472 19.4257 7.21246 18.38L7.71246 17H12.5125V15H6.31246L5.65246 16.83Z" fill="currentColor"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M21.4917 14.0276C21.4917 14.449 21.7079 14.8377 22.059 15.0484L23 15.6103V17.3944L22.0545 17.9563C21.7034 18.167 21.4872 18.5557 21.4872 18.9771L21.4917 20.1103L20.0105 21L19.0695 20.4287C18.7184 20.218 18.2861 20.218 17.935 20.4287L16.994 21L15.5083 20.1103L15.5128 18.9771C15.5128 18.5557 15.2966 18.167 14.9455 17.9563L14 17.3944V15.6103L14.95 15.0437C15.3012 14.833 15.5173 14.4443 15.5173 14.0229L15.5128 12.8897L16.994 12L17.935 12.576C18.2861 12.7867 18.7184 12.7867 19.0695 12.576L20.0105 12.0047L21.4962 12.8944L21.4917 14.0276ZM18.5 17.9062C19.2767 17.9062 19.9062 17.2767 19.9062 16.5C19.9062 15.7233 19.2767 15.0938 18.5 15.0938C17.7233 15.0938 17.0938 15.7233 17.0938 16.5C17.0938 17.2767 17.7233 17.9062 18.5 17.9062Z" fill="currentColor"></path></svg></div><div><div class="zapier-marketing-ui-label-Iiy5LukD"><span>HR</span></div><div class="zapier-marketing-ui-description-ipC-YY1n">Empower your HR team with AI automation</div></div></a></li><li class="zapier-marketing-ui-listItem-jzioxyIH"><a class="zapier-marketing-ui-link-tZW84X3Y" href="/solutions/sales" aria-label="Sales"><div class="zapier-marketing-ui-icon-nIoZ27AL zapier-marketing-ui-background-2y81HVI9" data-color="plum"><svg width="20" height="20" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" class="zapier-zinnia-icons__icon__8f1EW1A1" style="--color:inherit;--size:20px" data-name="miscGraph" data-testid="zinnia-icons--miscGraph" size="20" color="inherit" name="miscGraph" data-block="false" data-pointer-events="true" data-animate-fill="false"><path d="M13.5 4H10.5V20H13.5V4Z" fill="currentColor"></path><path d="M7.5 12H4.5V20H7.5V12Z" fill="currentColor"></path><path d="M19.5 9H16.5V20H19.5V9Z" fill="currentColor"></path></svg></div><div><div class="zapier-marketing-ui-label-Iiy5LukD"><span>Sales</span></div><div class="zapier-marketing-ui-description-ipC-YY1n">Close more deals</div></div></a></li><li class="zapier-marketing-ui-listItem-jzioxyIH"><a class="zapier-marketing-ui-link-tZW84X3Y" href="/solutions/customer-support" aria-label="Customer Support"><div class="zapier-marketing-ui-icon-nIoZ27AL zapier-marketing-ui-background-2y81HVI9" data-color="plum"><svg width="20" height="20" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" class="zapier-zinnia-icons__icon__8f1EW1A1" style="--color:inherit;--size:20px" data-name="miscHeadsetFill" data-testid="zinnia-icons--miscHeadsetFill" size="20" color="inherit" name="miscHeadsetFill" data-block="false" data-pointer-events="true" data-animate-fill="false"><path d="M5 19.33L5.51 20.15L10.25 17.42L7.9 12H4.52C4.52 11.77 4.52 11.53 4.52 11.28C4.5516 9.32436 5.35617 7.46072 6.75782 6.09655C8.15947 4.73237 10.0442 3.97859 12 3.99999C13.9592 3.97326 15.8491 4.72466 17.2551 6.08941C18.6611 7.45415 19.4684 9.32085 19.5 11.28C19.5 11.52 19.5 11.76 19.5 12H16.11L13.72 17.42L16.72 19.13L15.46 21H11V23H16.54L19.4 18.61C20.7589 16.4055 21.4854 13.8697 21.5 11.28C21.4684 8.79043 20.4503 6.41503 18.6692 4.67522C16.8882 2.93542 14.4897 1.9733 12 1.99999C9.51035 1.9733 7.1118 2.93542 5.33075 4.67522C3.5497 6.41503 2.53164 8.79043 2.5 11.28C2.52316 14.1509 3.3928 16.9511 5 19.33Z" fill="currentColor"></path></svg></div><div><div class="zapier-marketing-ui-label-Iiy5LukD"><span>Customer Support</span></div><div class="zapier-marketing-ui-description-ipC-YY1n">Elevate customer satisfaction</div></div></a></li><li class="zapier-marketing-ui-listItem-jzioxyIH"><a class="zapier-marketing-ui-link-tZW84X3Y" href="/solutions/leaders" aria-label="Leaders"><div class="zapier-marketing-ui-icon-nIoZ27AL zapier-marketing-ui-background-2y81HVI9" data-color="plum"><svg width="20" height="20" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" class="zapier-zinnia-icons__icon__8f1EW1A1" style="--color:inherit;--size:20px" data-name="personGroupFill" data-testid="zinnia-icons--personGroupFill" size="20" color="inherit" name="personGroupFill" data-block="false" data-pointer-events="true" data-animate-fill="false"><path d="M20.6998 13H13.1198L10.5698 20H19.0298L18.2998 18H15.5198L16.2498 16H19.6998L21.1498 20H23.2498L20.6998 13Z" fill="currentColor"></path><path d="M3.3 13L0.75 20H8.41L10.96 13H3.3Z" fill="currentColor"></path><path d="M7.5 11.5C9.70914 11.5 11.5 9.70914 11.5 7.5C11.5 5.29086 9.70914 3.5 7.5 3.5C5.29086 3.5 3.5 5.29086 3.5 7.5C3.5 9.70914 5.29086 11.5 7.5 11.5Z" fill="currentColor"></path><path d="M17 11.5C19.2091 11.5 21 9.70914 21 7.5C21 5.29086 19.2091 3.5 17 3.5C14.7909 3.5 13 5.29086 13 7.5C13 9.70914 14.7909 11.5 17 11.5Z" fill="currentColor"></path></svg></div><div><div class="zapier-marketing-ui-label-Iiy5LukD"><span>Leaders</span></div><div class="zapier-marketing-ui-description-ipC-YY1n">Streamline decision-making processes</div></div></a></li><li class="zapier-marketing-ui-listItem-jzioxyIH"><a class="zapier-marketing-ui-link-tZW84X3Y" href="/solutions/executive-assistants" aria-label="Executive Assistants"><div class="zapier-marketing-ui-icon-nIoZ27AL zapier-marketing-ui-background-2y81HVI9" data-color="plum"><svg width="20" height="20" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" class="zapier-zinnia-icons__icon__8f1EW1A1" style="--color:inherit;--size:20px" data-name="actionCalendarFill" data-testid="zinnia-icons--actionCalendarFill" size="20" color="inherit" name="actionCalendarFill" data-block="false" data-pointer-events="true" data-animate-fill="false"><path d="M7 3V5H3V22H21V5H17V3H15V5H9V3H7ZM8 18.25C7.31 18.25 6.75 17.69 6.75 17C6.75 16.31 7.31 15.75 8 15.75C8.69 15.75 9.25 16.31 9.25 17C9.25 17.69 8.69 18.25 8 18.25ZM16 10.75C16.69 10.75 17.25 11.31 17.25 12C17.25 12.69 16.69 13.25 16 13.25C15.31 13.25 14.75 12.69 14.75 12C14.75 11.31 15.31 10.75 16 10.75ZM16 15.75C16.69 15.75 17.25 16.31 17.25 17C17.25 17.69 16.69 18.25 16 18.25C15.31 18.25 14.75 17.69 14.75 17C14.75 16.31 15.31 15.75 16 15.75ZM12 10.75C12.69 10.75 13.25 11.31 13.25 12C13.25 12.69 12.69 13.25 12 13.25C11.31 13.25 10.75 12.69 10.75 12C10.75 11.31 11.31 10.75 12 10.75ZM12 15.75C12.69 15.75 13.25 16.31 13.25 17C13.25 17.69 12.69 18.25 12 18.25C11.31 18.25 10.75 17.69 10.75 17C10.75 16.31 11.31 15.75 12 15.75ZM9.25 12C9.25 12.69 8.69 13.25 8 13.25C7.31 13.25 6.75 12.69 6.75 12C6.75 11.31 7.31 10.75 8 10.75C8.69 10.75 9.25 11.31 9.25 12Z" fill="currentColor"></path></svg></div><div><div class="zapier-marketing-ui-label-Iiy5LukD"><span>Executive Assistants</span></div><div class="zapier-marketing-ui-description-ipC-YY1n">Eliminate repetitive admin tasks</div></div></a></li></ul></div><div><div class="zapier-marketing-ui-heading-4pPNwms7">By app</div><ul class="zapier-marketing-ui-flexCol--uYe-TrG zapier-marketing-ui-gap3-V4emMhCu" aria-label="By app"><li class="zapier-marketing-ui-listItem-jzioxyIH"><a class="zapier-marketing-ui-link-tZW84X3Y" href="/apps/netsuite/integrations" aria-label="NetSuite"><div class="zapier-marketing-ui-icon-nIoZ27AL" data-background="none"><img src="//images.ctfassets.net/27w7hkots21d/64yaBgfJOEJnmjkJMHZv55/9ef5f2b3507f25e5fa8a7fbf5d311292/image.png" alt="NetSuite icon" loading="lazy" width="20" height="20"/></div><div><div class="zapier-marketing-ui-label-Iiy5LukD"><span>NetSuite</span></div></div></a></li><li class="zapier-marketing-ui-listItem-jzioxyIH"><a class="zapier-marketing-ui-link-tZW84X3Y" href="/apps/salesforce/integrations" aria-label="Salesforce"><div class="zapier-marketing-ui-icon-nIoZ27AL" data-background="none"><img src="//images.ctfassets.net/27w7hkots21d/5rPjlc8CXD5XNlBOmjINoa/c74b55a72c4060bf66d2c35ca8b97364/image.png" alt="Salesforce icon" loading="lazy" width="20" height="20"/></div><div><div class="zapier-marketing-ui-label-Iiy5LukD"><span>Salesforce</span></div></div></a></li><li class="zapier-marketing-ui-listItem-jzioxyIH"><a class="zapier-marketing-ui-link-tZW84X3Y" href="/apps/hubspot/integrations" aria-label="HubSpot"><div class="zapier-marketing-ui-icon-nIoZ27AL" data-background="none"><img src="//images.ctfassets.net/27w7hkots21d/7J47So5k3dPnnaRfIHRRnQ/8917dbefd21ff3eabeaa808419d6fa8f/image.png" alt="HubSpot icon" loading="lazy" width="20" height="20"/></div><div><div class="zapier-marketing-ui-label-Iiy5LukD"><span>HubSpot</span></div></div></a></li><li class="zapier-marketing-ui-listItem-jzioxyIH"><a class="zapier-marketing-ui-link-tZW84X3Y" href="/apps/slack/integrations" aria-label="Slack"><div class="zapier-marketing-ui-icon-nIoZ27AL" data-background="none"><img src="//images.ctfassets.net/27w7hkots21d/7jJuREwPnVQNv2slLgt65C/5aa2ce2d5801249d7d3db4ade47a3e10/image.png" alt="Slack icon" loading="lazy" width="20" height="20"/></div><div><div class="zapier-marketing-ui-label-Iiy5LukD"><span>Slack</span></div></div></a></li><li class="zapier-marketing-ui-listItem-jzioxyIH"><a class="zapier-marketing-ui-link-tZW84X3Y" href="/apps/chatgpt/integrations" aria-label="ChatGPT (OpenAI)"><div class="zapier-marketing-ui-icon-nIoZ27AL" data-background="none"><img src="//images.ctfassets.net/27w7hkots21d/74ts5M76XL1PFd8SpE7G9V/a3452726979346ceee5ebd0642bba2a4/image.png" alt="OpenAI icon" loading="lazy" width="20" height="20"/></div><div><div class="zapier-marketing-ui-label-Iiy5LukD"><span>ChatGPT (OpenAI)</span></div></div></a></li><li class="zapier-marketing-ui-listItem-jzioxyIH"><a class="zapier-marketing-ui-link-tZW84X3Y" href="/apps/microsoft-dynamics-crm/integrations" aria-label="Microsoft Dynamics CRM"><div class="zapier-marketing-ui-icon-nIoZ27AL" data-background="none"><img src="//images.ctfassets.net/27w7hkots21d/3IhYNy1iCskZWmfCVkB3bU/017bac2d15252eb4d529d5450b6f6889/image.png" alt="Microsoft Dynamics CRM icon" loading="lazy" width="20" height="20"/></div><div><div class="zapier-marketing-ui-label-Iiy5LukD"><span>Microsoft Dynamics CRM</span></div></div></a></li><li class="zapier-marketing-ui-listItem-jzioxyIH"><a class="zapier-marketing-ui-link-tZW84X3Y" href="/apps/microsoft-teams/integrations" aria-label="Microsoft Teams"><div class="zapier-marketing-ui-icon-nIoZ27AL" data-background="none"><img src="//images.ctfassets.net/27w7hkots21d/1VAVaYTPinZhsHNIEmakvM/6f728ab1af54653db45b21173982246a/image.png" alt="Microsoft Teams icon" loading="lazy" width="20" height="20"/></div><div><div class="zapier-marketing-ui-label-Iiy5LukD"><span>Microsoft Teams</span></div></div></a></li><li class="zapier-marketing-ui-listItem-jzioxyIH"><a class="zapier-marketing-ui-link-tZW84X3Y" href="/apps/zendesk/integrations" aria-label="Zendesk"><div class="zapier-marketing-ui-icon-nIoZ27AL" data-background="none"><img src="//images.ctfassets.net/27w7hkots21d/789Gm82oDCH7oRcDFMgPeq/6c5b891341c31b4b55570ee023909264/image.png" alt="Zendesk icon" loading="lazy" width="20" height="20"/></div><div><div class="zapier-marketing-ui-label-Iiy5LukD"><span>Zendesk</span></div></div></a></li><li class="zapier-marketing-ui-listItem-jzioxyIH"><a class="zapier-marketing-ui-link-tZW84X3Y" href="/apps/jira-software-cloud/integrations" aria-label="Jira Software Cloud"><div class="zapier-marketing-ui-icon-nIoZ27AL" data-background="none"><img src="//images.ctfassets.net/27w7hkots21d/2I2hoyS2c8mhYrL9K2unH9/14e44999749f945cf28fa3ee7b4d29eb/image.png" alt="Jira icon" loading="lazy" width="20" height="20"/></div><div><div class="zapier-marketing-ui-label-Iiy5LukD"><span>Jira Software Cloud</span></div></div></a></li><li class="zapier-marketing-ui-listItem-jzioxyIH"><a class="zapier-marketing-ui-link-tZW84X3Y" href="/apps" aria-label="View all apps"><div class="zapier-marketing-ui-icon-nIoZ27AL" data-color="neutral900"><svg 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href="/ai/chatbot"><span>Chatbots</span></a></li></ul></div><div class="zapier-marketing-ui-dropdownSection-60ldpoHE"><div class="zapier-marketing-ui-dropdownHeading-BCWTPPlX">Capabilities</div><ul class="zapier-marketing-ui-dropdownList-21-WYy-E"><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="/apps"><span>App integrations</span></a></li><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="/ai"><span>AI automation 🪄</span></a></li><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="/security-compliance"><span>Security</span></a></li></ul></div><div class="zapier-marketing-ui-dropdownSection-60ldpoHE"><div class="zapier-marketing-ui-dropdownHeading-BCWTPPlX">What's new</div><ul class="zapier-marketing-ui-dropdownList-21-WYy-E"><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="/mcp"><span>Zapier MCP</span></a></li><li><a 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href="/solutions/marketing"><span>Marketing</span></a></li><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="/solutions/it"><span>IT</span></a></li><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="/solutions/hr"><span>HR</span></a></li><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="/solutions/sales"><span>Sales</span></a></li><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="/solutions/customer-support"><span>Customer Support</span></a></li><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="/solutions/leaders"><span>Leaders</span></a></li><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="/solutions/executive-assistants"><span>Executive Assistants</span></a></li></ul></div><div class="zapier-marketing-ui-dropdownSection-60ldpoHE"><div class="zapier-marketing-ui-dropdownHeading-BCWTPPlX">By app</div><ul class="zapier-marketing-ui-dropdownList-21-WYy-E"><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="/apps/netsuite/integrations"><span>NetSuite</span></a></li><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="/apps/salesforce/integrations"><span>Salesforce</span></a></li><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="/apps/hubspot/integrations"><span>HubSpot</span></a></li><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="/apps/slack/integrations"><span>Slack</span></a></li><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="/apps/chatgpt/integrations"><span>ChatGPT (OpenAI)</span></a></li><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="/apps/microsoft-dynamics-crm/integrations"><span>Microsoft Dynamics CRM</span></a></li><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="/apps/microsoft-teams/integrations"><span>Microsoft Teams</span></a></li><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="/apps/zendesk/integrations"><span>Zendesk</span></a></li><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="/apps/jira-software-cloud/integrations"><span>Jira Software Cloud</span></a></li><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="/apps"><span>View all apps</span></a></li></ul></div><div class="zapier-marketing-ui-dropdownSection-60ldpoHE"><div class="zapier-marketing-ui-dropdownHeading-BCWTPPlX">By use case</div><ul class="zapier-marketing-ui-dropdownList-21-WYy-E"><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="/lead-management"><span>Lead management</span></a></li><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="/sales-pipeline-management"><span>Sales pipeline</span></a></li><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="/marketing-campaigns"><span>Marketing campaigns</span></a></li><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="/customer-support-management"><span>Customer support</span></a></li><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="/data-management"><span>Data management</span></a></li><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="/project-management"><span>Project management</span></a></li><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="/ticket-incident-management"><span>Tickets and incidents</span></a></li></ul></div><div class="zapier-marketing-ui-dropdownSection-60ldpoHE"><div class="zapier-marketing-ui-dropdownHeading-BCWTPPlX">Zapier for</div><ul class="zapier-marketing-ui-dropdownList-21-WYy-E"><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="/startups"><span>Startups</span></a></li><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="/smb"><span>Small and medium businesses</span></a></li><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="/enterprise"><span>Enterprise</span></a></li></ul></div></details></li><li class="zapier-marketing-ui-listItem-KQOoTPwl"><details class="zapier-marketing-ui-dropdown-LbJRY-q9"><summary class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-dropdownSummary-oP9eBIHS"><span>Resources</span><span class="zapier-marketing-ui-dropdownIndicator-Z5pDKbGY zapier-marketing-ui-flex-3DCW-0eq"><svg width="20" height="20" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" class="zapier-zinnia-icons__icon__8f1EW1A1" style="--color:inherit;--size:20px" data-name="arrowSmallDown" data-testid="zinnia-icons--arrowSmallDown" size="20" color="inherit" name="arrowSmallDown" data-block="false" data-pointer-events="true" data-animate-fill="false"><path d="M12 17.2999L19 11.4399V8.81995L12 14.6999L5 8.81995V11.4399L12 17.2999Z" fill="currentColor"></path></svg></span></summary><div class="zapier-marketing-ui-dropdownSection-60ldpoHE"><div class="zapier-marketing-ui-dropdownHeading-BCWTPPlX">Get inspired</div><ul class="zapier-marketing-ui-dropdownList-21-WYy-E"><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="/blog/what-you-should-automate/"><span>5 things to automate today</span></a></li><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="/blog/create-custom-ai-chatbots-with-interfaces/"><span>Create custom chatbots</span></a></li><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="/resources/guides"><span>Guides</span></a></li><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="/resources/events"><span>Webinars</span></a></li><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="/customer-stories"><span>Customer stories</span></a></li><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="/blog/"><span>Blog</span></a></li></ul></div><div class="zapier-marketing-ui-dropdownSection-60ldpoHE"><div class="zapier-marketing-ui-dropdownHeading-BCWTPPlX">How to use Zapier</div><ul class="zapier-marketing-ui-dropdownList-21-WYy-E"><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="/blog/get-started-with-zapier/"><span>Zapier quick-start guide</span></a></li><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="/blog/what-are-webhooks/"><span>Webhooks and Zapier</span></a></li><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="https://academy.zapier.com"><span>Zapier Academy</span></a></li><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="https://help.zapier.com/hc/en-us"><span>Help Center</span></a></li><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="/app/get-help"><span>Zapier Support</span></a></li><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="/partnerdirectory"><span>Hire a Zapier Solution Partner</span></a></li></ul></div><div class="zapier-marketing-ui-dropdownSection-60ldpoHE"><div class="zapier-marketing-ui-dropdownHeading-BCWTPPlX">AI & Zapier</div><ul class="zapier-marketing-ui-dropdownList-21-WYy-E"><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="/blog/ai-orchestration/"><span>AI orchestration at work</span></a></li><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="/blog/zapier-copilot-guide/"><span>Zapier Copilot</span></a></li><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="/blog/zapier-ai-guide/"><span>Zapier's AI tools</span></a></li><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="/blog/zapier-mcp-guide/"><span>How to use Zapier MCP</span></a></li></ul></div><div class="zapier-marketing-ui-dropdownSection-60ldpoHE"><div class="zapier-marketing-ui-dropdownHeading-BCWTPPlX">Developer resources</div><ul class="zapier-marketing-ui-dropdownList-21-WYy-E"><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="/developer-platform"><span>Powered by Zapier</span></a></li><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="/developer-platform/integrations"><span>Build an integration</span></a></li><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="/developer-platform/embed-tools"><span>Embed an integration</span></a></li><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="/developer-platform/partner-program"><span>Integration Partner Program</span></a></li><li><a class="zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg" href="https://platform.zapier.com/"><span>Documentation</span></a></li></ul></div></details></li><li class="zapier-marketing-ui-listItem-KQOoTPwl"><a class="zapier-marketing-ui-item-ux5fb02P" href="/enterprise">Enterprise</a></li><li class="zapier-marketing-ui-listItem-KQOoTPwl"><a class="zapier-marketing-ui-item-ux5fb02P" href="/pricing">Pricing</a></li></ul></nav><div class="zapier-marketing-ui-footer-EBTZ6Wqb zapier-marketing-ui-bgNeutral200-UgqS-GCW"><div class="zapier-marketing-ui-inlineFlex-1llMurTR zapier-marketing-ui-relative-akoQRNue zapier-marketing-ui-hidden-oVqyi1RA"><button class="zapier-marketing-ui-button-18BedXz4 zapier-marketing-ui-subtle-qwuszJf0 zapier-marketing-ui-xsmall-QS3d-CHx" aria-label="Select language: English" aria-expanded="false" aria-controls=":Rtn5a6:">EN<span class="zapier-marketing-ui-indicator-5rnu5Mqo" aria-hidden="true"><svg width="16" height="16" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" class="zapier-zinnia-icons__icon__8f1EW1A1" style="--color:inherit;--size:16px" data-name="arrowSmallDown" data-testid="zinnia-icons--arrowSmallDown" size="16" color="inherit" name="arrowSmallDown" data-block="false" data-pointer-events="true" data-animate-fill="false"><path d="M12 17.2999L19 11.4399V8.81995L12 14.6999L5 8.81995V11.4399L12 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16px/24px var(--zds-typography-base, "Inter", Helvetica, arial, sans-serif));}.css-whvmgw-BaseButton[data-color='primary'][data-size='small']{font:var(--zds-body-3, 600 16px/24px var(--zds-typography-base, "Inter", Helvetica, arial, sans-serif));}.css-whvmgw-BaseButton[data-color='primary'][data-size='medium']{font:var(--zds-body-3, 600 16px/24px var(--zds-typography-base, "Inter", Helvetica, arial, sans-serif));}.css-whvmgw-BaseButton[data-color='primary'][data-size='large']{font:var(--zds-paragraph-header-3, 600 18px/24px var(--zds-typography-base, "Inter", Helvetica, arial, sans-serif));}.css-whvmgw-BaseButton[data-color='primary-alt']{--Button-baseBackgroundColor-1934a82c:var(--zds-gray-warm-10, #2d2e2e);--Button-baseColor-2c30f322:var(--zds-gray-warm-1, #fffdf9);--Button-hoverBackgroundColor-59a5fbe9:var(--zds-gray-warm-9, #403f3e);}.css-whvmgw-BaseButton[data-color='primary-alt'][data-size='compact']{font:var(--zds-minimal-print-3, 600 16px/24px var(--zds-typography-base, 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x9pyp4-BaseButton__buttonContent">.css-x9pyp4-BaseButton__buttonContent{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;min-width:0;padding:var(--Button-buttonContentPadding-7e54ff1a);}</style><span data-zds="true" class="css-x9pyp4-BaseButton__buttonContent"><style data-emotion="css g52fnz-BaseButton__buttonText">.css-g52fnz-BaseButton__buttonText{display:inline-block;overflow:hidden;text-overflow:ellipsis;-webkit-flex:1;-ms-flex:1;flex:1;}</style><span data-zds="true" class="css-g52fnz-BaseButton__buttonText">Get the guide</span></span></a></div></aside></div><p class="css-zgi8za e17ungnj5">In early 2026, companies started publishing internal leaderboards ranking employees by how many <style data-emotion="css 19a5n3-Link">.css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 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At Meta, the board was called "<style data-emotion="css 19a5n3-Link">.css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='white']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='white']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='primary']:hover{color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='secondary']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='secondary']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-weight='inherit']{font-weight:inherit;}.css-19a5n3-Link[data-weight='normal']{font-weight:400;}.css-19a5n3-Link[data-weight='bold']{font-weight:700;}</style><a class="css-19a5n3-Link" data-color="primary" data-weight="inherit" data-zds="true" href="https://www.theinformation.com/articles/meta-employees-vie-ai-token-legend-status" rel="nofollow noopener" target="_blank"><u class="css-0 e17ungnj14">Claudeonomics</u></a>," and it handed out digital badges with extremely not-dorky titles like "Cache Wizard" and "Model Connoisseur." The highest-ranked individual user averaged 281 billion tokens—with costs running into the hundreds of thousands of dollars—in a single period. Amazon had a similar leaderboard, which it eventually <style data-emotion="css 19a5n3-Link">.css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='white']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='white']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='primary']:hover{color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='secondary']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='secondary']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-weight='inherit']{font-weight:inherit;}.css-19a5n3-Link[data-weight='normal']{font-weight:400;}.css-19a5n3-Link[data-weight='bold']{font-weight:700;}</style><a class="css-19a5n3-Link" data-color="primary" data-weight="inherit" data-zds="true" href="https://www.ft.com/content/b1a62a7f-6df5-4c90-94ce-64ce9c9961b6?syn-25a6b1a6=1" rel="nofollow noopener" target="_blank"><u class="css-0 e17ungnj14">shut down in May 2026</u></a> with an internal correction: "Don't use AI just for the sake of using AI." What a concept.</p><p class="css-zgi8za e17ungnj5">Here's everything you need to know about tokenmaxxing, why companies are pivoting hard away from it, and how to set AI usage goals that actually work for you (and not just against your town's electrical grid).</p><p class="css-zgi8za e17ungnj5"><strong class="css-0 e17ungnj11">Table of contents: </strong></p><style data-emotion="css 6hywhk">.css-6hywhk{color:#403f3e;list-style:disc;margin-left:10px;padding-left:10px;font-family:var(--zds-typography-base, "Inter", Helvetica, arial, sans-serif);font-size:16px;line-height:24px;font-weight:400;}@media (min-width: 660px){.css-6hywhk{font-family:var(--zds-typography-base, "Inter", Helvetica, arial, sans-serif);font-size:18px;line-height:31px;font-weight:400;}}</style><ul class="css-6hywhk e17ungnj9"><style data-emotion="css oiqntf">.css-oiqntf{display:-webkit-box;display:-webkit-list-item;display:-ms-list-itembox;display:list-item;}.css-oiqntf::marker{color:#403f3e;}</style><li class="css-oiqntf e17ungnj7"><p class="css-zgi8za e17ungnj5"><style data-emotion="css 19a5n3-Link">.css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='white']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='white']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='primary']:hover{color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='secondary']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='secondary']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-weight='inherit']{font-weight:inherit;}.css-19a5n3-Link[data-weight='normal']{font-weight:400;}.css-19a5n3-Link[data-weight='bold']{font-weight:700;}</style><a class="css-19a5n3-Link" data-color="primary" data-weight="inherit" data-zds="true" href="#what" target="_self">What is tokenmaxxing?</a> </p></li><li class="css-oiqntf e17ungnj7"><p class="css-zgi8za e17ungnj5"><style data-emotion="css 19a5n3-Link">.css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='white']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='white']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='primary']:hover{color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='secondary']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='secondary']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-weight='inherit']{font-weight:inherit;}.css-19a5n3-Link[data-weight='normal']{font-weight:400;}.css-19a5n3-Link[data-weight='bold']{font-weight:700;}</style><a class="css-19a5n3-Link" data-color="primary" data-weight="inherit" data-zds="true" href="#problem" target="_self">The problem with tokenmaxxing</a></p></li><li class="css-oiqntf e17ungnj7"><p class="css-zgi8za e17ungnj5"><style data-emotion="css 19a5n3-Link">.css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='white']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='white']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='primary']:hover{color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='secondary']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='secondary']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-weight='inherit']{font-weight:inherit;}.css-19a5n3-Link[data-weight='normal']{font-weight:400;}.css-19a5n3-Link[data-weight='bold']{font-weight:700;}</style><a class="css-19a5n3-Link" data-color="primary" data-weight="inherit" data-zds="true" href="#tokenminning" target="_self">Tokenmaxxing vs. tokenminning: The overcorrection</a></p></li><li class="css-oiqntf e17ungnj7"><p class="css-zgi8za e17ungnj5"><style data-emotion="css 19a5n3-Link">.css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='white']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='white']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='primary']:hover{color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='secondary']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='secondary']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-weight='inherit']{font-weight:inherit;}.css-19a5n3-Link[data-weight='normal']{font-weight:400;}.css-19a5n3-Link[data-weight='bold']{font-weight:700;}</style><a class="css-19a5n3-Link" data-color="primary" data-weight="inherit" data-zds="true" href="#what-to-measure" target="_self">What should you actually measure instead?</a></p></li><li class="css-oiqntf e17ungnj7"><p class="css-zgi8za e17ungnj5"><style data-emotion="css 19a5n3-Link">.css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='white']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='white']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='primary']:hover{color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='secondary']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='secondary']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-weight='inherit']{font-weight:inherit;}.css-19a5n3-Link[data-weight='normal']{font-weight:400;}.css-19a5n3-Link[data-weight='bold']{font-weight:700;}</style><a class="css-19a5n3-Link" data-color="primary" data-weight="inherit" data-zds="true" href="#best-practices" target="_self">How to stop paying inference prices for deterministic work</a></p></li></ul><div id="what"></div><style data-emotion="css 1ilpmu8">.css-1ilpmu8{color:#2d2e2e;font-family:var(--zds-typography-heading, "Degular", Helvetica, arial, sans-serif);font-size:34px;line-height:40px;font-weight:600;letter-spacing:1px;}</style><h2 class="css-1ilpmu8 e17ungnj0">What is tokenmaxxing?</h2><p class="css-zgi8za e17ungnj5">When you type a prompt into an AI model, the model doesn't read your words the way you do. It breaks your text into small chunks called <style data-emotion="css 19a5n3-Link">.css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='white']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='white']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='primary']:hover{color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='secondary']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='secondary']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-weight='inherit']{font-weight:inherit;}.css-19a5n3-Link[data-weight='normal']{font-weight:400;}.css-19a5n3-Link[data-weight='bold']{font-weight:700;}</style><a class="css-19a5n3-Link" data-color="primary" data-weight="inherit" data-zds="true" href="/blog/context-window/" target="_self"><u class="css-0 e17ungnj14">tokens</u></a>, which are roughly three-quarters of a word on average. So the word "tokenmaxxing" takes two tokens, a short paragraph is around 75 to 100 tokens, and a long document can run into the thousands. Every prompt you send and every response the model generates gets processed as a stream of these chunks. Most AI providers bill by how many tokens flow through their systems, either through monthly subscription caps or per-token API pricing, so the more your team uses AI, the more tokens burn—and the bigger the line item gets.</p><p class="css-zgi8za e17ungnj5">The term "tokenmaxxing" borrows the (highly questionable) "-maxxing" suffix that's been floating around in the darker corners of the internet for years. My poor terminally online eyes have been subjected to everything from looksmaxxing to sleepmaxxing, gymmaxxing, and even fibermaxxing (don't ask). The point seems to be to pick one metric, push it as hard as possible, and treat the number itself as the point, whether or not anything useful comes out the other side. </p><p class="css-zgi8za e17ungnj5">Applied to AI, that translates to a simple and extremely gameable idea: the more tokens your team burns, the more they're "using AI." And the more they're using AI, the better they're doing. Obviously.</p><style data-emotion="css lgj0h8">.css-lgj0h8{display:grid;}</style><div class="css-lgj0h8 e1spnmud0"><style data-emotion="css xi606m">.css-xi606m{text-align:center;}</style><div class="css-xi606m e1spnmud3"><style data-emotion="css 1sxxgea">.css-1sxxgea{border:1px solid #e6e6e6;border-radius:5px;height:auto;width:100%;}</style><style data-emotion="css vmk416">.css-vmk416{border-radius:3px;object-fit:cover;width:100%;max-width:2400px;max-height:100%;border:1px solid #e6e6e6;border-radius:5px;height:auto;width:100%;}</style><picture><source srcSet="https://images.ctfassets.net/lzny33ho1g45/7HsGKUlMfMjfP8v0ZtJmBY/e5073a3ea9626d5c05d27f7842124616/what_is_tokenmaxxing.jpg?fm=webp" type="image/webp"/><style data-emotion="css 12jzusd">.css-12jzusd{border-radius:3px;object-fit:cover;width:100%;max-width:2400px;max-height:100%;border:1px solid #e6e6e6;border-radius:5px;height:auto;width:100%;}</style><img src="https://images.ctfassets.net/lzny33ho1g45/7HsGKUlMfMjfP8v0ZtJmBY/e5073a3ea9626d5c05d27f7842124616/what_is_tokenmaxxing.jpg" alt="An infographic explaining what tokenmaxxing is." class="e1spnmud1 e1lcwiq20 css-12jzusd e404nj00"/></picture></div></div><p class="css-zgi8za e17ungnj5">That logic had a certain appeal (to some) in 2025 and early 2026, when AI adoption was being tracked, measured, and often, explicitly mandated. Shopify CEO Tobi Lütke sent a <style data-emotion="css 19a5n3-Link">.css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='white']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='white']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='primary']:hover{color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='secondary']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='secondary']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-weight='inherit']{font-weight:inherit;}.css-19a5n3-Link[data-weight='normal']{font-weight:400;}.css-19a5n3-Link[data-weight='bold']{font-weight:700;}</style><a class="css-19a5n3-Link" data-color="primary" data-weight="inherit" data-zds="true" href="https://x.com/tobi/status/1909251946235437514?lang=en" rel="nofollow noopener" target="_blank"><u class="css-0 e17ungnj14">memo</u></a> to employees stating that anyone who wasn't using AI in their work could expect to have a conversation with their manager. Nvidia CEO Jensen Huang <style data-emotion="css 19a5n3-Link">.css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='white']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='white']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='primary']:hover{color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='secondary']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='secondary']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-weight='inherit']{font-weight:inherit;}.css-19a5n3-Link[data-weight='normal']{font-weight:400;}.css-19a5n3-Link[data-weight='bold']{font-weight:700;}</style><a class="css-19a5n3-Link" data-color="primary" data-weight="inherit" data-zds="true" href="https://www.businessinsider.com/jensen-huang-500k-engineers-250k-ai-tokens-nvidia-compute-2026-3" rel="nofollow noopener" target="_blank"><u class="css-0 e17ungnj14">said publicly</u></a> that if an engineer with a $500,000 salary didn't consume at least $250,000 worth of tokens in a year, he'd be "deeply alarmed." What's deeply alarming is in the eye of the beholder, I guess. </p><p class="css-zgi8za e17ungnj5">So companies measured what they could measure. Since tokens were the only input every AI provider could meter consistently across models and platforms, token spend became a convenient proxy for AI engagement—and, by extension, for innovation. If you were burning tokens, you were in the game. Leaderboards went up, and people found creative ways to rank higher. </p><p class="css-zgi8za e17ungnj5">But that all changed when the bills started rolling in.</p><div id="problem"></div><h2 class="css-1ilpmu8 e17ungnj0">The problem with tokenmaxxing</h2><p class="css-zgi8za e17ungnj5">People found two ways to tokenmaxx (wow, it sounds even worse as an infinitive). The first is what you might call usage theater. The name of the game was using as much AI as possible at every turn—which meant using longer prompts and leaving <style data-emotion="css 19a5n3-Link">.css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='white']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='white']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='primary']:hover{color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='secondary']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='secondary']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-weight='inherit']{font-weight:inherit;}.css-19a5n3-Link[data-weight='normal']{font-weight:400;}.css-19a5n3-Link[data-weight='bold']{font-weight:700;}</style><a class="css-19a5n3-Link" data-color="primary" data-weight="inherit" data-zds="true" href="/blog/agentic-ai/" target="_self"><u class="css-0 e17ungnj14">AI agents</u></a> running in the background (even when they weren't doing anything). The output doesn't necessarily improve, but the number of used tokens does get higher. </p><p class="css-zgi8za e17ungnj5">The second strategy is model defaulting. When the organization is pressuring you to use AI as much as possible, teams naturally reach for the <style data-emotion="css 19a5n3-Link">.css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='white']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='white']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='primary']:hover{color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='secondary']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='secondary']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-weight='inherit']{font-weight:inherit;}.css-19a5n3-Link[data-weight='normal']{font-weight:400;}.css-19a5n3-Link[data-weight='bold']{font-weight:700;}</style><a class="css-19a5n3-Link" data-color="primary" data-weight="inherit" data-zds="true" href="/blog/best-llm/" target="_self"><u class="css-0 e17ungnj14">most powerful models available</u></a>. The problem is that the most powerful models are also the most expensive, and a lot of the work getting routed through them doesn't need that kind of horsepower. Summarizing a structured weekly report and synthesizing six months of unstructured customer interviews aren't the same kind of task, but if your default is always the most powerful Claude or OpenAI model, you're paying frontier prices across the board. </p><style data-emotion="css edievn">.css-edievn{background-color:#f7f5f2;padding:15px;}@media (min-width: 660px){.css-edievn{padding:20px;}}</style><div class="css-edievn ewagcly0"><style data-emotion="css 1jr6g2k">.css-1jr6g2k{color:#403f3e;font-family:var(--zds-typography-base, "Inter", Helvetica, arial, sans-serif);font-size:14px;line-height:20px;font-weight:400;}@media (min-width: 660px){.css-1jr6g2k{font-family:var(--zds-typography-base, "Inter", Helvetica, arial, sans-serif);font-size:16px;line-height:24px;font-weight:400;}}</style><p class="css-1jr6g2k e17ungnj6"><strong class="css-0 e17ungnj11">Did you know?</strong> Every time a new major AI model is released, Zapier runs it through <style data-emotion="css 19a5n3-Link">.css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='white']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='white']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='primary']:hover{color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='secondary']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='secondary']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-weight='inherit']{font-weight:inherit;}.css-19a5n3-Link[data-weight='normal']{font-weight:400;}.css-19a5n3-Link[data-weight='bold']{font-weight:700;}</style><a class="css-19a5n3-Link" data-color="primary" data-weight="inherit" data-zds="true" href="https://zapier.com/benchmarks" target="_blank">AutomationBench</a>, an open benchmark that tests models on real business workflows.</p></div><p class="css-zgi8za e17ungnj5">Token volume is a vanity metric. It's a straightforward case of measuring the wrong thing. The closest analogy is measuring developer productivity by lines of code, which is a benchmark the software industry spent decades learning to reject because it rewards padding over efficiency. Just like you can write 500 lines of code that do the work of 50, you can burn 500,000 tokens and produce nothing worth keeping. Volume and value aren't the same thing, and when you optimize for volume, that's usually all you get. (I learned this lesson years ago in college when I bought a bulk pack of off-brand instant coffee because it was technically <i class="css-0 e17ungnj13">more</i> coffee. But hey, everyone learns at their own pace.)</p><p class="css-zgi8za e17ungnj5">There's also the longer-term math problem as costs inevitability rise. Both Anthropic and OpenAI are burning through investor money and heading toward IPOs, which means the below-cost pricing era is quickly coming to an end—and wasting tokens on inefficient work will become even more painful.</p><style data-emotion="css bmqgnp">.css-bmqgnp{color:#2d2e2e;font-family:var(--zds-typography-base, "Inter", Helvetica, arial, sans-serif);font-size:24px;line-height:30px;font-weight:700;}</style><h3 class="css-bmqgnp e17ungnj1">We're coming for your job, AI</h3><p class="css-zgi8za e17ungnj5">Listen to enough of the AI discourse, and you might pick up on an assumption that human judgment isn't an asset but a bottleneck to be engineered around. But if tokenmaxxing has taught us anything, it's that the common refrain that AI will "<style data-emotion="css 19a5n3-Link">.css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='white']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='white']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='primary']:hover{color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='secondary']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='secondary']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-weight='inherit']{font-weight:inherit;}.css-19a5n3-Link[data-weight='normal']{font-weight:400;}.css-19a5n3-Link[data-weight='bold']{font-weight:700;}</style><a class="css-19a5n3-Link" data-color="primary" data-weight="inherit" data-zds="true" href="https://www.cnn.com/2024/05/23/tech/elon-musk-ai-your-job" rel="nofollow noopener" target="_blank"><u class="css-0 e17ungnj14">replace all jobs</u></a>" is a little too optimistic (if wishing for a dystopian nightmare is optimism). </p><p class="css-zgi8za e17ungnj5">In fact, using AI as indiscriminately as tokenmaxxers do might mean paying more for <style data-emotion="css 19a5n3-Link">.css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='white']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='white']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='primary']:hover{color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='secondary']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='secondary']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-weight='inherit']{font-weight:inherit;}.css-19a5n3-Link[data-weight='normal']{font-weight:400;}.css-19a5n3-Link[data-weight='bold']{font-weight:700;}</style><a class="css-19a5n3-Link" data-color="primary" data-weight="inherit" data-zds="true" href="/blog/ai-workslop/" target="_self"><u class="css-0 e17ungnj14">worse results</u></a> than you'd get from hiring a human to do the same work. AI works best when a real person is making deliberate choices about where to deploy it, what model to use, and what a good output actually looks like. The human brain is still often the most cost-efficient processor in the room—so don't count us out yet. </p><div id="tokenminning"></div><h2 class="css-1ilpmu8 e17ungnj0">Tokenmaxxing vs. tokenminning: the overcorrection</h2><p class="css-zgi8za e17ungnj5">Many organizations' gut reaction to tokenmaxxing chaos is to simply limit subscriptions, add usage caps, or pull back on tools. This trend has an equally ridiculous name: tokenminning. </p><p class="css-zgi8za e17ungnj5">I'm not saying it's not understandable. I myself often think longingly of the days when AI was just a twinkle in Isaac Asimov's eye. </p><p class="css-zgi8za e17ungnj5">But the problem is that blanket cuts don't distinguish between workflows where AI earns its cost and those where it doesn't. They just penalize everything equally, including the work that actually justifies the cost. If someone on your team is using AI to synthesize a hundred unstructured customer interviews into actionable themes, or to draft first-pass responses to complicated support escalations that a rep then refines and sends, cutting their access because other people were running leaderboard games isn't really solving the problem. You'll just be trading one overreaction for another.</p><div id="what-to-measure"></div><h2 class="css-1ilpmu8 e17ungnj0">What should you actually measure instead?</h2><p class="css-zgi8za e17ungnj5">The solution isn't complicated, but it does require a mindset shift: instead of measuring AI input, start measuring its output. </p><p class="css-zgi8za e17ungnj5">Here are a few examples of AI ROI metrics you could track instead. That way, you can save your leaderboard-building skills for gamifying actually fun things, like tracking how many times people say "optimize" in a team meeting. </p><div class="css-lgj0h8 e1spnmud0"><div class="css-xi606m e1spnmud3"><picture><source srcSet="https://images.ctfassets.net/lzny33ho1g45/6FPh7m9eJZPkxdKJ0i1eIa/a52b776f81da0fd761ead93994468d30/what-to-measure.jpg?fm=webp" type="image/webp"/><img src="https://images.ctfassets.net/lzny33ho1g45/6FPh7m9eJZPkxdKJ0i1eIa/a52b776f81da0fd761ead93994468d30/what-to-measure.jpg" alt="An infographic explaining what to measure instead of AI tokens" class="e1spnmud1 e1lcwiq20 css-12jzusd e404nj00"/></picture></div></div><h3 class="css-bmqgnp e17ungnj1">Time saved on high-judgment work</h3><p class="css-zgi8za e17ungnj5">When used correctly, AI can earn its cost by saving your team meaningful time on tasks that used to require manual analysis, like research synthesis, first-draft writing, and data interpretation. But if your team is spending more time reviewing and fixing AI output than they would have spent just doing the work themselves, that's a sign something's miscalibrated.</p><h3 class="css-bmqgnp e17ungnj1">Decisions made with fewer errors, not just faster</h3><p class="css-zgi8za e17ungnj5">I can do all of our dishes in about five minutes. But that's because I cram everything into the dishwasher without pre-rinsing and hope for the best. My husband might take three times as long as I do to clean the kitchen, but everything comes out sparkling clean the first time. Speed isn't always the best metric. </p><p class="css-zgi8za e17ungnj5">AI that helps someone make a bad decision faster isn't an improvement. A token that produces output a human immediately throws away is a wasted token by definition—and if that's happening consistently, it usually means the AI is being used in the wrong part of the workflow. </p><p class="css-zgi8za e17ungnj5">The goal is to improve <style data-emotion="css 19a5n3-Link">.css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='white']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='white']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='primary']:hover{color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='secondary']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='secondary']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-weight='inherit']{font-weight:inherit;}.css-19a5n3-Link[data-weight='normal']{font-weight:400;}.css-19a5n3-Link[data-weight='bold']{font-weight:700;}</style><a class="css-19a5n3-Link" data-color="primary" data-weight="inherit" data-zds="true" href="/blog/ai-for-business-automation/" target="_self"><u class="css-0 e17ungnj14">operational efficiency</u></a> with AI. So instead of measuring how fast you can get to an output, you'll need to be more holistic about how much more efficient your team is overall with AI's help. </p><h3 class="css-bmqgnp e17ungnj1">Customer-facing benchmarks</h3><p class="css-zgi8za e17ungnj5">Maybe you use <style data-emotion="css 19a5n3-Link">.css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='white']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='white']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='primary']:hover{color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='secondary']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='secondary']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-weight='inherit']{font-weight:inherit;}.css-19a5n3-Link[data-weight='normal']{font-weight:400;}.css-19a5n3-Link[data-weight='bold']{font-weight:700;}</style><a class="css-19a5n3-Link" data-color="primary" data-weight="inherit" data-zds="true" href="/blog/best-ai-marketing-tools/" target="_self"><u class="css-0 e17ungnj14">AI-powered marketing personalization</u></a> or product recommendation tools. Or, maybe AI is helping you brainstorm more business opportunities or enabling faster product development cycles. Is AI measurably helping you increase conversion rates, leads, or traffic? </p><p class="css-zgi8za e17ungnj5">Instead of tracking new AI-specific (and extremely abstract) metrics like tokens, keep tracking the metrics that have always mattered for business growth. If you're seeing better numbers in those areas after AI implementation, you're doing something right. </p><div id="best-practices"></div><h2 class="css-1ilpmu8 e17ungnj0">How to stop paying inference prices for deterministic work</h2><p class="css-zgi8za e17ungnj5">If your default is to run everything through AI because you have an AI subscription and you're supposed to be using it, you end up paying inference prices for logic that a deterministic automation would do better and for free. A big chunk of unnecessary AI spend comes from using an AI model to do work that doesn't actually require inference, like:</p><ul class="css-6hywhk e17ungnj9"><li class="css-oiqntf e17ungnj7"><p class="css-zgi8za e17ungnj5">Sending a confirmation email when a transaction completes</p></li><li class="css-oiqntf e17ungnj7"><p class="css-zgi8za e17ungnj5">Flagging an expense report that exceeds a threshold</p></li><li class="css-oiqntf e17ungnj7"><p class="css-zgi8za e17ungnj5">Routing an incoming lead to the right sales rep based on company size and territory</p></li></ul><p class="css-zgi8za e17ungnj5">These are all <style data-emotion="css 19a5n3-Link">.css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='white']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='white']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='primary']:hover{color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='secondary']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='secondary']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-weight='inherit']{font-weight:inherit;}.css-19a5n3-Link[data-weight='normal']{font-weight:400;}.css-19a5n3-Link[data-weight='bold']{font-weight:700;}</style><a class="css-19a5n3-Link" data-color="primary" data-weight="inherit" data-zds="true" href="/blog/deterministic-ai/" target="_self"><u class="css-0 e17ungnj14">deterministic workflows</u></a> with exactly one right answer, and a model doesn't need to "think" to get there. A rule can handle it instantly and get it right every time. </p><p class="css-zgi8za e17ungnj5">Non-deterministic work is different: it involves ambiguity, context, or judgment that a rule can't anticipate. For example, an AI model can summarize a messy batch of open-ended survey responses or write a personalized reply to a customer escalation where tone and nuance matter. </p><p class="css-zgi8za e17ungnj5"><style data-emotion="css 19a5n3-Link">.css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='white']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='white']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='primary']:hover{color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='secondary']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='secondary']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-weight='inherit']{font-weight:inherit;}.css-19a5n3-Link[data-weight='normal']{font-weight:400;}.css-19a5n3-Link[data-weight='bold']{font-weight:700;}</style><a class="css-19a5n3-Link" data-color="primary" data-weight="inherit" data-zds="true" href="/blog/minimize-ai-spend/" target="_self">Zapier is built for exactly this split.</a> You can combine deterministic automation steps with <style data-emotion="css 19a5n3-Link">.css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='white']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='white']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='primary']:hover{color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='secondary']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='secondary']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-weight='inherit']{font-weight:inherit;}.css-19a5n3-Link[data-weight='normal']{font-weight:400;}.css-19a5n3-Link[data-weight='bold']{font-weight:700;}</style><a class="css-19a5n3-Link" data-color="primary" data-weight="inherit" data-zds="true" href="/blog/ai-by-zapier-guide/" target="_self">AI by Zapier</a> in the same workflow, routing each step to whatever actually handles it best. If you're using the default AI model, an AI step costs the same as any other traditional automation step. 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100px)!important;}.css-whvmgw-BaseButton[data-pill]::before{border-radius:var(--zds-radius-pill, 100px)!important;}.css-whvmgw-BaseButton[data-size='compact'] [data-testid='iconContainer'],.css-whvmgw-BaseButton[data-size='xsmall'] [data-testid='iconContainer'],.css-whvmgw-BaseButton[data-size='small'] [data-testid='iconContainer']{width:var(--zds-size-20, px);height:var(--zds-size-20, px);}.css-whvmgw-BaseButton[data-size='medium'] [data-testid='iconContainer']{width:var(--zds-size-24, px);height:var(--zds-size-24, px);}.css-whvmgw-BaseButton[data-size='large'] [data-testid='iconContainer']{width:var(--zds-size-32, px);height:var(--zds-size-32, px);}</style><a class="css-whvmgw-BaseButton" data-color="primary" data-zds="true" href="https://zapier.com" target="_blank" data-size="medium"><style data-emotion="css x9pyp4-BaseButton__buttonContent">.css-x9pyp4-BaseButton__buttonContent{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;min-width:0;padding:var(--Button-buttonContentPadding-7e54ff1a);}</style><span data-zds="true" class="css-x9pyp4-BaseButton__buttonContent"><style data-emotion="css g52fnz-BaseButton__buttonText">.css-g52fnz-BaseButton__buttonText{display:inline-block;overflow:hidden;text-overflow:ellipsis;-webkit-flex:1;-ms-flex:1;flex:1;}</style><span data-zds="true" class="css-g52fnz-BaseButton__buttonText">Try Zapier</span></span></a></div><h2 class="css-1ilpmu8 e17ungnj0">Tokenmaxxing is out. Valuemaxxing is in. (Sorry.)</h2><p class="css-zgi8za e17ungnj5">AI tokens were visible and countable, so they became the metric—and once something becomes a metric, people will find a way to game it. They always do. But then the bills arrived—and everyone discovered, at significant expense, that volume and value aren't even close to the same thing. You can burn a quarter million dollars in tokens and have nothing to show for it but a leaderboard badge that says "Cache Wizard."</p><p class="css-zgi8za e17ungnj5">The irony is that the organizations spending the most on AI often got the least out of it, because they optimized for activity instead of outcomes. But more and more companies are learning that the best AI use is unglamorous, useful, and often invisible. Successful AI adoption simply helps you spend less time on the work that doesn't need you, and more time on the work that does. And that gives me hope.</p><p class="css-zgi8za e17ungnj5">I'm not quite ready to call for the Butlerian Jihad. But if you're still running leaderboards, I'm at least thinking about it. </p><div class="css-edievn ewagcly0"><p class="css-1jr6g2k e17ungnj6">If you're looking for grounded, practical guidance on how to succeed with AI instead of just running up your bills, get an <style data-emotion="css 19a5n3-Link">.css-19a5n3-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-19a5n3-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='white']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='white']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-19a5n3-Link[data-color='primary']:hover{color:var(--zds-text-link-hover, #2b2358);}.css-19a5n3-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-19a5n3-Link[data-color='secondary']{color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-19a5n3-Link[data-color='secondary']:focus{color:var(--zds-brand-almost-white, #fffdf9);outline-color:var(--zds-brand-almost-white, #fffdf9);}.css-19a5n3-Link[data-weight='inherit']{font-weight:inherit;}.css-19a5n3-Link[data-weight='normal']{font-weight:400;}.css-19a5n3-Link[data-weight='bold']{font-weight:700;}</style><a class="css-19a5n3-Link" data-color="primary" data-weight="inherit" data-zds="true" href="https://zapier.com/ai-transformation" target="_blank"><u class="css-0 e17ungnj14">AI transformation consultation</u></a> from Zapier's experts. 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Or, read more about ","nodeType":"text"},{"data":{"uri":"https://zapier.com/blog/minimize-ai-spend/"},"content":[{"data":{},"marks":[],"value":"how to right-size your AI spend with Zapier.","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"__typename":"CalloutTopicBody"}}],"inline":[],"__typename":"ArticleBodyEntries"},"__typename":"ArticleBodyLinks"},"json":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"I write about tech and AI for a living, but nothing has made me yearn for the ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://en.wikipedia.org/wiki/Dune_(franchise)#Butlerian_Jihad"},"content":[{"nodeType":"text","value":"Butlerian Jihad","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":" more than learning (against my will) about the term \"tokenmaxxing.\" And if I have to know what that means, you do, too.","marks":[],"data":{}}]},{"nodeType":"embedded-entry-block","data":{"target":{"sys":{"id":"6nFwziJw06EHyjkT47ekmF","type":"Link","linkType":"Entry"}}},"content":[]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"In early 2026, companies started publishing internal leaderboards ranking employees by how many ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://zapier.com/blog/what-is-a-token-in-ai"},"content":[{"nodeType":"text","value":"AI tokens","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":" they consumed. At Meta, the board was called \"","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.theinformation.com/articles/meta-employees-vie-ai-token-legend-status"},"content":[{"nodeType":"text","value":"Claudeonomics","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":",\" and it handed out digital badges with extremely not-dorky titles like \"Cache Wizard\" and \"Model Connoisseur.\" The highest-ranked individual user averaged 281 billion tokens—with costs running into the hundreds of thousands of dollars—in a single period. Amazon had a similar leaderboard, which it eventually ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.ft.com/content/b1a62a7f-6df5-4c90-94ce-64ce9c9961b6?syn-25a6b1a6=1"},"content":[{"nodeType":"text","value":"shut down in May 2026","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":" with an internal correction: \"Don't use AI just for the sake of using AI.\" What a concept.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Here's everything you need to know about tokenmaxxing, why companies are pivoting hard away from it, and how to set AI usage goals that actually work for you (and not just against your town's electrical grid).","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Table of contents: ","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"#what"},"content":[{"nodeType":"text","value":"What is tokenmaxxing?","marks":[],"data":{}}]},{"nodeType":"text","value":" ","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"#problem"},"content":[{"nodeType":"text","value":"The problem with tokenmaxxing","marks":[],"data":{}}]},{"nodeType":"text","value":"","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"#tokenminning"},"content":[{"nodeType":"text","value":"Tokenmaxxing vs. tokenminning: The overcorrection","marks":[],"data":{}}]},{"nodeType":"text","value":"","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"#what-to-measure"},"content":[{"nodeType":"text","value":"What should you actually measure instead?","marks":[],"data":{}}]},{"nodeType":"text","value":"","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"#best-practices"},"content":[{"nodeType":"text","value":"How to stop paying inference prices for deterministic work","marks":[],"data":{}}]},{"nodeType":"text","value":"","marks":[],"data":{}}]}]}]},{"nodeType":"embedded-entry-block","data":{"target":{"sys":{"id":"7hlfR2jIKx4PPIDbkTMZy9","type":"Link","linkType":"Entry"}}},"content":[]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"What is tokenmaxxing?","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"When you type a prompt into an AI model, the model doesn't read your words the way you do. It breaks your text into small chunks called ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"http://zapier.com/blog/context-window/"},"content":[{"nodeType":"text","value":"tokens","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":", which are roughly three-quarters of a word on average. So the word \"tokenmaxxing\" takes two tokens, a short paragraph is around 75 to 100 tokens, and a long document can run into the thousands. Every prompt you send and every response the model generates gets processed as a stream of these chunks. Most AI providers bill by how many tokens flow through their systems, either through monthly subscription caps or per-token API pricing, so the more your team uses AI, the more tokens burn—and the bigger the line item gets.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The term \"tokenmaxxing\" borrows the (highly questionable) \"-maxxing\" suffix that's been floating around in the darker corners of the internet for years. My poor terminally online eyes have been subjected to everything from looksmaxxing to sleepmaxxing, gymmaxxing, and even fibermaxxing (don't ask). The point seems to be to pick one metric, push it as hard as possible, and treat the number itself as the point, whether or not anything useful comes out the other side. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Applied to AI, that translates to a simple and extremely gameable idea: the more tokens your team burns, the more they're \"using AI.\" And the more they're using AI, the better they're doing. Obviously.","marks":[],"data":{}}]},{"nodeType":"embedded-entry-block","data":{"target":{"sys":{"id":"2BL6UARIrLX0gatnSPJkEM","type":"Link","linkType":"Entry"}}},"content":[]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"That logic had a certain appeal (to some) in 2025 and early 2026, when AI adoption was being tracked, measured, and often, explicitly mandated. Shopify CEO Tobi Lütke sent a ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://x.com/tobi/status/1909251946235437514?lang=en"},"content":[{"nodeType":"text","value":"memo","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":" to employees stating that anyone who wasn't using AI in their work could expect to have a conversation with their manager. Nvidia CEO Jensen Huang ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.businessinsider.com/jensen-huang-500k-engineers-250k-ai-tokens-nvidia-compute-2026-3"},"content":[{"nodeType":"text","value":"said publicly","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":" that if an engineer with a $500,000 salary didn't consume at least $250,000 worth of tokens in a year, he'd be \"deeply alarmed.\" What's deeply alarming is in the eye of the beholder, I guess. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"So companies measured what they could measure. Since tokens were the only input every AI provider could meter consistently across models and platforms, token spend became a convenient proxy for AI engagement—and, by extension, for innovation. If you were burning tokens, you were in the game. Leaderboards went up, and people found creative ways to rank higher. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"But that all changed when the bills started rolling in.","marks":[],"data":{}}]},{"nodeType":"embedded-entry-block","data":{"target":{"sys":{"id":"56FxKUvLIsUgenuWP3vRJn","type":"Link","linkType":"Entry"}}},"content":[]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"The problem with tokenmaxxing","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"People found two ways to tokenmaxx (wow, it sounds even worse as an infinitive). The first is what you might call usage theater. The name of the game was using as much AI as possible at every turn—which meant using longer prompts and leaving ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"http://zapier.com/blog/agentic-ai/"},"content":[{"nodeType":"text","value":"AI agents","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":" running in the background (even when they weren't doing anything). The output doesn't necessarily improve, but the number of used tokens does get higher. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The second strategy is model defaulting. When the organization is pressuring you to use AI as much as possible, teams naturally reach for the ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"http://zapier.com/blog/best-llm/"},"content":[{"nodeType":"text","value":"most powerful models available","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":". The problem is that the most powerful models are also the most expensive, and a lot of the work getting routed through them doesn't need that kind of horsepower. Summarizing a structured weekly report and synthesizing six months of unstructured customer interviews aren't the same kind of task, but if your default is always the most powerful Claude or OpenAI model, you're paying frontier prices across the board. ","marks":[],"data":{}}]},{"nodeType":"embedded-entry-block","data":{"target":{"sys":{"id":"3itcLbEcQJhAawIT4GDRTu","type":"Link","linkType":"Entry"}}},"content":[]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Token volume is a vanity metric. It's a straightforward case of measuring the wrong thing. The closest analogy is measuring developer productivity by lines of code, which is a benchmark the software industry spent decades learning to reject because it rewards padding over efficiency. Just like you can write 500 lines of code that do the work of 50, you can burn 500,000 tokens and produce nothing worth keeping. Volume and value aren't the same thing, and when you optimize for volume, that's usually all you get. (I learned this lesson years ago in college when I bought a bulk pack of off-brand instant coffee because it was technically ","marks":[],"data":{}},{"nodeType":"text","value":"more","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":" coffee. But hey, everyone learns at their own pace.)","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"There's also the longer-term math problem as costs inevitability rise. Both Anthropic and OpenAI are burning through investor money and heading toward IPOs, which means the below-cost pricing era is quickly coming to an end—and wasting tokens on inefficient work will become even more painful.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"We're coming for your job, AI","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Listen to enough of the AI discourse, and you might pick up on an assumption that human judgment isn't an asset but a bottleneck to be engineered around. But if tokenmaxxing has taught us anything, it's that the common refrain that AI will \"","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.cnn.com/2024/05/23/tech/elon-musk-ai-your-job"},"content":[{"nodeType":"text","value":"replace all jobs","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":"\" is a little too optimistic (if wishing for a dystopian nightmare is optimism). ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"In fact, using AI as indiscriminately as tokenmaxxers do might mean paying more for ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"http://zapier.com/blog/ai-workslop/"},"content":[{"nodeType":"text","value":"worse results","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":" than you'd get from hiring a human to do the same work. AI works best when a real person is making deliberate choices about where to deploy it, what model to use, and what a good output actually looks like. The human brain is still often the most cost-efficient processor in the room—so don't count us out yet. ","marks":[],"data":{}}]},{"nodeType":"embedded-entry-block","data":{"target":{"sys":{"id":"4d7pqOvQghFhFBgqPEwHT0","type":"Link","linkType":"Entry"}}},"content":[]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"Tokenmaxxing vs. tokenminning: the overcorrection","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Many organizations' gut reaction to tokenmaxxing chaos is to simply limit subscriptions, add usage caps, or pull back on tools. This trend has an equally ridiculous name: tokenminning. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"I'm not saying it's not understandable. I myself often think longingly of the days when AI was just a twinkle in Isaac Asimov's eye. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"But the problem is that blanket cuts don't distinguish between workflows where AI earns its cost and those where it doesn't. They just penalize everything equally, including the work that actually justifies the cost. If someone on your team is using AI to synthesize a hundred unstructured customer interviews into actionable themes, or to draft first-pass responses to complicated support escalations that a rep then refines and sends, cutting their access because other people were running leaderboard games isn't really solving the problem. You'll just be trading one overreaction for another.","marks":[],"data":{}}]},{"nodeType":"embedded-entry-block","data":{"target":{"sys":{"id":"23OBMlUGvfGD2jaX6kanC0","type":"Link","linkType":"Entry"}}},"content":[]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"What should you actually measure instead?","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The solution isn't complicated, but it does require a mindset shift: instead of measuring AI input, start measuring its output. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Here are a few examples of AI ROI metrics you could track instead. That way, you can save your leaderboard-building skills for gamifying actually fun things, like tracking how many times people say \"optimize\" in a team meeting. ","marks":[],"data":{}}]},{"nodeType":"embedded-entry-block","data":{"target":{"sys":{"id":"52Ps7OIUOPlTwLT4gjnIRg","type":"Link","linkType":"Entry"}}},"content":[]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Time saved on high-judgment work","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"When used correctly, AI can earn its cost by saving your team meaningful time on tasks that used to require manual analysis, like research synthesis, first-draft writing, and data interpretation. But if your team is spending more time reviewing and fixing AI output than they would have spent just doing the work themselves, that's a sign something's miscalibrated.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Decisions made with fewer errors, not just faster","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"I can do all of our dishes in about five minutes. But that's because I cram everything into the dishwasher without pre-rinsing and hope for the best. My husband might take three times as long as I do to clean the kitchen, but everything comes out sparkling clean the first time. Speed isn't always the best metric. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"AI that helps someone make a bad decision faster isn't an improvement. A token that produces output a human immediately throws away is a wasted token by definition—and if that's happening consistently, it usually means the AI is being used in the wrong part of the workflow. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The goal is to improve ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://zapier.com/blog/ai-for-business-automation/"},"content":[{"nodeType":"text","value":"operational efficiency","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":" with AI. So instead of measuring how fast you can get to an output, you'll need to be more holistic about how much more efficient your team is overall with AI's help. ","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Customer-facing benchmarks","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Maybe you use ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://zapier.com/blog/best-ai-marketing-tools/"},"content":[{"nodeType":"text","value":"AI-powered marketing personalization","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":" or product recommendation tools. Or, maybe AI is helping you brainstorm more business opportunities or enabling faster product development cycles. Is AI measurably helping you increase conversion rates, leads, or traffic? ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Instead of tracking new AI-specific (and extremely abstract) metrics like tokens, keep tracking the metrics that have always mattered for business growth. If you're seeing better numbers in those areas after AI implementation, you're doing something right. ","marks":[],"data":{}}]},{"nodeType":"embedded-entry-block","data":{"target":{"sys":{"id":"5YjKvblx9nk2X7K0g4nMB5","type":"Link","linkType":"Entry"}}},"content":[]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"How to stop paying inference prices for deterministic work","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"If your default is to run everything through AI because you have an AI subscription and you're supposed to be using it, you end up paying inference prices for logic that a deterministic automation would do better and for free. A big chunk of unnecessary AI spend comes from using an AI model to do work that doesn't actually require inference, like:","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Sending a confirmation email when a transaction completes","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Flagging an expense report that exceeds a threshold","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Routing an incoming lead to the right sales rep based on company size and territory","marks":[],"data":{}}]}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"These are all ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"http://zapier.com/blog/deterministic-ai/"},"content":[{"nodeType":"text","value":"deterministic workflows","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":" with exactly one right answer, and a model doesn't need to \"think\" to get there. A rule can handle it instantly and get it right every time. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Non-deterministic work is different: it involves ambiguity, context, or judgment that a rule can't anticipate. For example, an AI model can summarize a messy batch of open-ended survey responses or write a personalized reply to a customer escalation where tone and nuance matter. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://zapier.com/blog/minimize-ai-spend/"},"content":[{"nodeType":"text","value":"Zapier is built for exactly this split.","marks":[],"data":{}}]},{"nodeType":"text","value":" You can combine deterministic automation steps with ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://zapier.com/blog/ai-by-zapier-guide/"},"content":[{"nodeType":"text","value":"AI by Zapier","marks":[],"data":{}}]},{"nodeType":"text","value":" in the same workflow, routing each step to whatever actually handles it best. If you're using the default AI model, an AI step costs the same as any other traditional automation step. If you need more AI power, you can tier up, and you can swap models whenever a better price option comes along—without rebuilding anything. ","marks":[],"data":{}}]},{"nodeType":"embedded-entry-block","data":{"target":{"sys":{"id":"1MiydrALLIA8LBZGT7HEQp","type":"Link","linkType":"Entry"}}},"content":[]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"Tokenmaxxing is out. Valuemaxxing is in. (Sorry.)","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"AI tokens were visible and countable, so they became the metric—and once something becomes a metric, people will find a way to game it. They always do. But then the bills arrived—and everyone discovered, at significant expense, that volume and value aren't even close to the same thing. You can burn a quarter million dollars in tokens and have nothing to show for it but a leaderboard badge that says \"Cache Wizard.\"","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The irony is that the organizations spending the most on AI often got the least out of it, because they optimized for activity instead of outcomes. But more and more companies are learning that the best AI use is unglamorous, useful, and often invisible. Successful AI adoption simply helps you spend less time on the work that doesn't need you, and more time on the work that does. And that gives me hope.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"I'm not quite ready to call for the Butlerian Jihad. But if you're still running leaderboards, I'm at least thinking about it. ","marks":[],"data":{}}]},{"nodeType":"embedded-entry-block","data":{"target":{"sys":{"id":"28uZmhI0vUu3mGfb2dQOzi","type":"Link","linkType":"Entry"}}},"content":[]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Related reading: ","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://zapier.com/blog/ai-business/"},"content":[{"nodeType":"text","value":"AI in business: 38 statistics + insights \u0026 use cases","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":" ","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://zapier.com/blog/ai-adoption-metrics/"},"content":[{"nodeType":"text","value":"How to measure AI adoption: Key metrics to track","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":"","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://zapier.com/blog/how-zapier-uses-ai/"},"content":[{"nodeType":"text","value":"AI at Zapier: How we use artificial intelligence to streamline work","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":"","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://zapier.com/blog/ai-sprawl-survey/"},"content":[{"nodeType":"text","value":"Tool sprawl limits AI integration for 70% of enterprises","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":" ","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://zapier.com/blog/ai-workflows/"},"content":[{"nodeType":"text","value":"AI workflows: How to actually use AI in your business","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":" ","marks":[],"data":{}}]}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}}]}]},"__typename":"ArticleBody"},"categories":[{"title":"Business growth","slug":"grow-your-business","parentCategory":null,"sys":{"id":"ctg-grow-your-business-parent","__typename":"Sys"},"__typename":"CategoryTopic"},{"title":"Business tips","slug":"business-tips","parentCategory":{"slug":"grow-your-business","__typename":"CategoryTopic"},"sys":{"id":"ctg-small-business-tips-child","__typename":"Sys"},"__typename":"CategoryTopic"}],"categoryAssemblyHref":"/blog/all-articles/business-tips","categoryAssemblyTitle":"Business tips","image":{"alt":"An orange icon of a dollar against a purple background","caption":null,"url":"https://images.ctfassets.net/lzny33ho1g45/5RP612yyhLnW36nnewrVye/126f5187d63a1dc72802e9c64766aabb/Hero__App_tips__-icon-.png","title":"minimize-ai-spend-00-hero","maxWidth":null},"metadata":{"seoTitle":"","seoDescription":"","socialImage":null},"editorialLastPublishedDateComputed":"June 30, 2026","editorialOriginalPublishDate":"June 30, 2026","shortDescription":"Here's what you need to know about tokenmaxxing, why companies are pivoting away from it, and how to set AI usage goals that actually work for you (and not just against your town's electrical grid).","slug":"tokenmaxxing","subtitle":"","timeToRead":489,"tags":[{"title":"Artificial intelligence (AI)","slug":"artificial-intelligence"},{"title":"Featured - lead home page","slug":null}],"title":"The perils of tokenmaxxing: How to govern AI spend without sacrificing speed","upNextArticles":[],"integrationsMentioned":[],"relatedArticles":[{"topicId":"5JVSVdmZjepzGOvSKwWFT","title":"AI governance: What it is and why it's crucial for every business","categoryAssemblyTitle":"Business tips","categoryAssemblyHref":"/blog/all-articles/business-tips","image":{"url":"https://images.ctfassets.net/lzny33ho1g45/4SwTshCWvZNQnNE7kEzKjp/11c18fe12c9ef5820f81fc1800c8d6bb/security-hero.jpg","alt":"A hero image with an icon representing security","title":"security-hero","maxWidth":null},"slug":"ai-governance"},{"topicId":"59PpGZ5GIoUPGwmBHo3z4k","title":"OpenAI models: Every model (including GPT-6) and what it's best for","categoryAssemblyTitle":"App tips","categoryAssemblyHref":"/blog/all-articles/app-tips","image":{"url":"https://images.ctfassets.net/lzny33ho1g45/78BBO1w4RTJR6C1Xh4BWlF/b4f5a180764fd9677dbcb304f00c0948/openai-hero-green.png","alt":"OpenAI logo against a checkered green background. 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